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Videos
How a start-up used qualitative research and Big Data to disrupt the sports nutrition market
Using lessons learned from managing mainstream brands including Budweiser and Transformers, Len Dunne will show how Elivar is using both qual and smart data to create brand awareness and plan for global domination.
Catalogue: ESOMAR Smart Data Lab
Author: Len Dunne
November 4, 2019
Videos
Qually seems to be the hardest word
Catalogue: Client Summit 2019- Autumn Edition
Authors: Francesca Smith, Stuart Bluck
Company: Whitbread
October 3, 2019
Research papers
Let them speak!
In qualitative research, much can be gained by starting with broad questions which allow the respondents to express an attitude, behaviour, or thought rather than leading them with more pointed questions. But groups and depths are limited by time and...
Catalogue: Asia Pacific 2019
Author: Anne-Marie Moir
May 22, 2019
Videos
Looking inside the Digi-Qual Toolbox
As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....
Catalogue: Latin America 2019
Authors: Dalila Antonacachi, Garnette Weber
Companies: Itracks, Fine
April 8, 2019
Research papers
Looking inside the Digi-Qual Toolbox
As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....
Catalogue: Latin America 2019
Authors: Garnette Weber, Cláudia Mota, Dalila Antonacachi
Companies: Fine, Itracks
April 7, 2019
Magazines
Research World (November-December 2018)
This issue celebrates and examines the role of qualitative research in our vast panoply of insights tools and approaches. There is much tocelebrate, not least that qualitative has been perhaps even more adaptive to new approaches and technologies...
Catalogue: Research World 2018
Author: ESOMAR B.V.
December 1, 2018
Research papers
